Insightsinto ConsumerPsychology andInnovative OperationalModels
For decades, JunziDong has been the first person to arrive at theofficeeverysingleday. This commitmentreflectshis deeply-rootedbeliefinlong-termism, aprinciplehe applies rigorously across all projects. Whether it’ sthe relentless pursuit of excellence in brandingandproductdevelopmentorthemeticulousattentiontocommunicationand responsesindailywork,hisdedicationtolong-termismpermeateseveryaspectofhis professional andpersonallife.
JunziDong'scareerinhumanresourceshassignificantlycontributed tohissubsequent entrepreneurialventuresandbusinessgrowth.Duringhistenureinhumanresources, Dongamassedextensiveinsightsintotheintricaciesof"people."Hebelievesthatthe core ofhuman resource managementrevolves aroundindividuals withinanorganization, justasthetargetdemographicforabrandcomprisesconsumers. For Dong, itwas merely a transition from managing people within a company to"managing" consumersin the marketplace.
Theexperiencehegarneredinhumanresourcemanagementhasbeeninstrumentalin his deep dive into consumer research,enablinghim tounderstandconsumersonamore profoundlevel.His thoroughunderstandingoforganizationalstructuresandpracticesis evidentduringeachcriticalbusiness transformation. Dongexpertlynavigates the construction of organizationalframeworks, management systems,andassessment methodologies,ensuringthateachelement ismeticulouslyalignedtosteerbusinessventures on theright course.
Withhiswealthofmanagementexperience,Junzi Dongquickly recognizedthatany market ecosystem shifts fundamentallyhingeoncapturingconsumersentiment— winning thehearts of consumersis tantamount toconquering themarket.Buildingupon thisinsight,Dongpioneeredaninnovativeonlineoperationalmodelknownas"self-built
teams + scenario-basedmarketing."
Focused onImproving Common SkinIssues of AsianPeople
In2012,JunziDongventuredintoabrand-newarenaasafreshentrant.Thisnovelty wasn't just forDongbut also for the entire Chinesebeautyand skincareindustry.Atthat time, the sector was almost entirely dominatedbyoverseasbrands.Notonlywerethese products expensive,butmanyofthemwere notsuitableforthe unique skincharacteristics of Chinesepeople.
Meanwhile,accordingtostatisticsfrom2018,36%ofChinesewomenhavesensitive skin. Despite the highmarket demand,domesticsupplywassorelylacking.Dong recognizedthat,alongwiththe rise in living standards and increased awareness of skincareamongChineseconsumers,the "sensitiveskin"sectorwouldpresentavast market opportunity.
Immediatelyafterenteringthefield,Dongsethissightsonthemissionof "improving commonskinproblemsamongChinesepeople"forhisfirstentrepreneurial venture.He adopted a "single pointpenetration, verticalinfiltration"strategytomakeastrong entrance into the functional skincaremarket.
Firstly,byfocusingonlong-termandscenario-basedmarketingofkeyproducts,Dong successfullycreated astrong association between the brand, its products, and theusers'needs.ThisstrategydirectlytargetedthedemandsofChineseconsumersand quicklypersonified thebrandin themarket.
ThissuccessfulentrepreneurialexpeditiongaveDongdeeperinsightsintotheskincare marketandsolidifiedastrongfoundationforhissubsequent, moreinternationally-oriented entrepreneurial endeavors.
ActivelyPracticingNew DevelopmentConceptstoBuilda High-QualityChinese Brand
After over a decade of deep involvement in the sensitive skin caresector,DongJunzihas activelyembracednewdevelopmentconcepts,focusingonadvancinginthebeauty industryandcreatinganinternationalbrand.Hernewentrepreneurial journeyismarked by a strong emphasis onbuildingadata-drivensystemandadvancingproductresearch as the core of futuredevelopment.
In2023,DongJunzifoundedJunyuGroup,continuingherinitialvisionwhilegathering strength for progress. Junyu Group is committed to consumer-centricity, leveragingscientificresearchandculturalheritagetodrivebranddevelopment. Thegoalisto establishaninternational,innovativeconsumergoodsgroup thatintegrates technology, culture,investment,andbrandmanagement,aiming tomeetconsumer expectations for high-quality beauty and healthproductsandservices.
Unlikemanymarketing-drivennewconsumerbrandstoday,Junyuprioritizesproduct excellence. As acquiring traffic becomes increasingly challenging, building brandbarriers relies more on the product itself.Especiallyinthecontextofconsumerupgrades,product quality has become thekey tosuccess.
Junyuviewsresearchanddevelopmentasthelifelineofitsproducts. Theteamisdeterminedtotread a pathof “ science-based development, ” grounded intheir long-standing commitment to the sensitive skin care sector and the support of academicexperts.Onthisscience-basedpath,qualityingredients,cutting-edgetechnology,and meticulously developed formulations collectively ensure the superiorqualityofJunyu’s products.
Atthesametime,Junyuadheres toaconsumer-centeredapproach, practicingthe philosophyof “ creating products that meet consumer needs. ” With a focus ondermatology, the companyrefinesits formulations to offerconsumers thebestproducts possible. To thisend, Dong Junzi has assembleda research team dedicatedtoconsumerresearchandinteraction.Shebelievesthatbothmarketersandresearchers should understand consumers.
Aftermorethanadecadeofdeepinvolvementinthesensitiveskincaresector,Dong Junzi has gaineda profound understanding of the consumers in thissegment.She observes that sensitive skin care consumers typicallyhave acertainawarenessofcosmetic ingredients and principles, maintain good skincare habits, and place greatimportance on the efficacy and user experienceofproducts. Therefore,onlymore effective and high-qualityproducts can truly resonate with them.
Topursueevenhigherproductquality,JunyuhasestablisheditsownR&Dcenterin
Shanghai,focusingonenhancingtheefficacyandsafety ofnewformulations inthe functional skincare sector. The significant investment inresearchis drivenby theneed to meet the urgent demands of the target customer group foreffective skincare.
In her first entrepreneurial venture, Dong Junzi succeeded in amplifying thepresence of a Chinesebrand within China.Forher second venture,Dong Junzi’sgoalistopenetrate the internationalmarket.
“CreatedinChina ” isasignificanttopicofourtime.ForDongJunzi,itreflectsa rigorous quality inspection of products and a dual focus on both “people”and“tasks.” It also embodies the steadfastness and long-term vision of a brandleaderin theindustry.
Looking to the future, Dong Junzi is eager to continue being a“guardian”of technology andinnovation, forging ahead through continuous breakthroughs.
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